We partnered with Shell to launch Shell Silk Alkane—a premium, sustainable beauty ingredient powered by GTL technology. Our challenge: reposition a legacy oil & gas brand for the beauty and personal care market.
We developed distinct, science-driven creative that pushed brand boundaries while elevating purity, biodegradability, and performance. Core deliverables included branding, digital assets, event materials, and global launch strategy for In-Cosmetics 2025.
01. Strategy
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02. Research
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03. Design & Dev
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